We are FreeWheel Advertisers,
formerly Strata

Following the 2015 acquisition of Adazzle by Comcast and subsequent merger with Strata, we begin the next step in our evolution at the start of 2018 by evolving our brand to coincide with our increased capabilities as FreeWheel Advertisers.

The Strata business will form the core of the new buy-side division of the new company - Freewheel Advertisers, by offering a best-in-class campaign management process for all media through automation, open integrations, and data-driven insights.